International Journal of Arts Management
Published for the first time in the fall of 1998, the International Journal of Arts Management has quickly become essential reading for the arts management community. All papers are subject to a double blind refereeing process. IJAM is a non-profit project, published by HEC Montréal’s Carmelle and Rémi Marcoux Chair in Arts Management in partnership with SDA Bocconi, Arts and Culture Knowledge Centre. HEC Montréal is the oldest business school in Canada, and is affiliated with the Université de Montréal.
Artistic Product Innovativeness in the Context of Movie Theaters: The Consumer’s Perspective
We investigate the concept of artistic product innovativeness and analyze its positive impacts on consumer perceptions, specifically on time-related experiences and word-of-mouth. Our research is based on a quantitative survey conducted in the United States with 296 moviegoers. The data were examined via structural equation modeling (SEM). The results indicated a construct including two dimensions (core innovativeness and peripheral innovativeness) and shown substantial positive relationships with time-related experience and word of mouth. This research defines and measures product innovativeness within creative industries by examining the aspects of core and periphery, while also illustrating the resultant consumer behavior repercussions. We tackle the widening disparity between the perceptions of innovation held by marketers and artistic product managers and the actual preferences of consumers.
Copyright (c) 2026 International Journal of Arts Management
Marketing the Arts: A Quantitative Literature Review
This article offers a quantitative mapping of how arts marketing research has developed over several decades. Using a systematic review of 849 peer-reviewed articles (1980–2022), we chart the field’s progression in terms of outlet dispersion, authorship patterns, thematic focus, research contexts, and methodological approaches. The evidence points to steady growth, broader diffusion across journals and geographies, and expanding collaboration, consistent with arts marketing’s increasing legitimacy within the wider marketing discipline. We also observe shifts in topical emphasis alongside greater methodological pluralism, even as recurring issues in study design and reporting indicate room to strengthen rigor. While work originating from Anglophone institutions remains prominent, contributions from diverse regions are becoming more visible, suggesting plural pathways for theorizing and practice. We conclude that arts marketing has consolidated as a distinct, interdisciplinary area and outline directions to deepen theoretical originality, broaden epistemic diversity, and tighten links between research and practice.
The Role of Technology in the Experience Appropriation Process: An Exploration in a Phygital Cultural Context
Recently, technology has significantly altered the servicescape of cultural services, shifting consumer experiences from purely physical to a more blended, phygital environment. This study delves into how consumers' interaction with technology influences their overall cultural experience appropriation in a phygital setting. This study is a qualitative exploration in the context of Cité Mémoire, an outdoor video-projection installations in the world. We find that visitors appropriate the technology and the core service separately but concurrently. The level of mastery visitors achieved with the technology impacted each service experience appropriation operation from different dimensions. This study extends the discussion of cultural experience appropriation. Consumers’ use of technology influences the appropriation process from various dimensions, shedding light on how consumers' digital encounters intertwine with their core service experiences.
Stitches of Ethics: An Art-Based Analysis of the Romanian Blouse as a Transgenerational Code
Fashion brands incorporate cultural symbols into their designs, raising ethical concerns about cultural appropriation, heritage preservation, and responsible branding. This study investigates these issues using the Romanian blouse as a cultural artifact and a source of ethical reflection for fashion branding. Drawing on Art-Based Inquiry (ABI)—which emphasizes aesthetic engagement and embodied exploration of ethical meanings—and Critical Management Studies (CMS)—which critiques power structures, capitalism, and cultural appropriation—the research examines how fashion brands can ethically engage with cultural heritage. By decoding ethical symbols embedded within motifs and analyzing consumer activism via the #GiveCredit movement, this paper identifies conditions for ethical branding: participatory collaboration with artisans, transparent Storytelling, and genuine cultural sustainability. The proposed Four-Pillar Art-Based Ethical Branding Framework provides actionable guidelines for brands to ensure heritage is respected instead of commodified, fostering consumer trust and authentic, ethical engagement in fashion.
Narrative Transportation and Cinematic Advertising: The Role of Fantastical Thinking in Unrealistic Trailers
In line with transportation theory, narrative realism enhances transportation and persuasion in advertising. Our research investigates motion-picture trailers—narrative advertisements for films—and posits that less realistic trailers impose greater cognitive effort, exploring whether activating fantastical thinking facilitates processing unrealistic ads and thereby moderates the realism-transportation relationship. Two experiments using motion-picture trailers (realistic vs. unrealistic ads and high vs. low fantastical thinking) reveal that realistic ads achieve higher transportation and persuasiveness. Additionally, the studies reveal: (1) fantastical thinking moderates the positive impact of narrative realism on persuasion; (2) individuals with low fantastical thinking are more transported and persuaded by realistic ads; (3) differences in transportation and persuasion due to realism diminish for individuals with high fantastical thinking; and (4) those with high fantastical thinking experience heightened transportation and persuasion, regardless of ad realism.
Pop Culture, Engagement and Visitor Profiles: The Case of Comic Con – Porto 2024
This study investigates audience heterogeneity and loyalty formation at Comic Con Portugal 2024. Drawing on 1,686 on-site questionnaires, we identified three audience segments through K-Means clustering: Hardcore Fans (71.5%), Enthusiasts (23.5%) and Casual Visitors (5.1%), that differ significantly in socio-demographics, ticket choice and prior attendance. An ordered logistic regression shows that positive emotions, perceived social and personal enrichment, exceeded expectations and advocacy intentions markedly increase the probability of return, whereas feelings of marginalisation reduce it. Segment membership plays a secondary but significant role. By integrating segmentation and loyalty modelling, this paper provides quantitative evidence that emotional and social value co-create loyalty in large-scale pop-culture events. The findings extend research on fandom participation and cultural tourism while offering actionable insights for event managers working to sustain visitor loyalty in inclusive, experiential settings.
The Scena Project: Digital Asset Management in the Theater Industry
The theater industry faces significant challenges related to high production costs, inefficient resource management, and environmental impacts, jeopardizing its long-term sustainability. Digital transformation presents a potential solution, but its effective implementation in the theater sector remains limited. This case study explores the SCENA project, an innovative digital platform that addresses these issues by optimizing operational processes, promoting sustainability, and fostering creative collaboration. SCENA uses advanced technologies such as 3D visualization and scenic asset digitization to facilitate resource reuse, reduce waste, and introduce a circular economy model in the theater sector. By analyzing similar international solutions and highlighting the Italian context, the case study provides insights into the broader adoption of digital technologies in the cultural sector, with implications for resource management, cost reduction, and environmental impact. Additionally, the SCENA project offers key managerial insights on how digitalization can drive systemic changes in cultural organizations, providing decision-makers with concrete strategies for improving resource efficiency, reducing costs, and fostering sustainable innovation in the performing arts sector.
Adapting to Crisis: Digital Transformation and Financial Strategies in the Italian Performing Arts Before, During and After COVID-19
The COVID-19 pandemic had a considerable impact on the Italian performing arts. Losses of supply and demand were evident during the full period. The paper aims to understand how much the COVID-19 forced a big sample of the Italian performing arts to cope with stringency and a digital supply, as well as social media management, both by accounting of the Marketing&IT expense. The Marketing&IT expense is the accounting both of digitization of contents (heritages, archives) and processes (streaming and social media management). A multiple, stepwise regression was estimated for program service revenues depending on sponsorships and grants, Marketing&IT expense and the personnel expense, before (2019), during (2020) and after (2022) the pandemic. Results provide evidence of positive coefficients for the Marketing&IT expense. Managerial implications include monitoring and training with social media skills in competitive landscapes of entertainments after the pandemic.
performing art,digitization,Marketing&IT expense
Predicting Museum Visitors' Intention through Nonverbal Cues: The Potential of Facial Expressions
In a digital world where visual engagement is crucial, this study explores how facial expression of happiness (FEh) and nonverbal gestures can predict museum visitation intentions. By combining theories on emotions and nonverbal cues, we demonstrate that a holistic analysis of these signals provides powerful indicators of visitor preferences. Building on previous research that shows facial analysis can guide museum experiences and that facial expressions influence purchase intentions in advertising, we aim to anticipate not only initial visitation intentions but also exhibition choices and revisitation intentions. Through an experimental approach using advanced technologies, our results reveal a strong correlation between FEh and visitation intentions. This study offers practical insights for cultural marketers, enabling them to personalise visitor experiences, whether online or through interactive kiosks in museums. By leveraging these emotional cues, museums can create more effective marketing strategies, fostering sustained engagement and increased loyalty.
Attributing Value to Cultural Facilities: The Case of a Public Archive in Brazil
The Public Archive of Minas Gerais (APM) is the oldest cultural institution in Minas Gerais, Brazil and plays essential administrative and cultural roles. The significance or symbolic value communities attribute to the institution and its documentary collections is the subject of the interdisciplinary research discussed in this paper. A contingent valuation survey was conducted with 366 individuals from October 2023 to March 2024. Its findings show that APM is highly valued for its cultural and historical contributions, especially by highly educated individuals, but its administrative and civic importance is underrecognized. Enhancing public communication and governmental support is crucial for APM to achieve its mission fully.
Cultural Economics and Cultural Industries
Public Archive of Minas Gerais, Culture, Contingent Valuation
Role of Cultural Capital and Social Relationship in Shaping Cultural Consumption Diversity.
Cultural capital is recognized as a key determinant of cultural consumption. While previous research has demonstrated a positive relationship between cultural capital and the frequency of cultural participation, its impact on the diversity of cultural consumption remains underexplored. This study empirically examines how cultural capital influences the breadth of cultural consumption. The findings reveal that cultural capital significantly increases cultural consumption diversity. Specifically, recent engagement in cultural activities has a more significant impact than past education. A stratified analysis by income level highlights the role of public policy interventions in fostering cultural capital among disadvantaged populations. Furthermore, an age-based analysis shows that cultural diversity peaks in young adulthood and declines with age, reflecting historical gaps in cultural education for older generations in South Korea. These results underscore the need for cultural policy initiatives to enhance cultural consumption diversity across socioeconomic groups.
Coping Mechanisms of Balinese Music: The Case of Kuta Tourist Destination in Bali, Indonesia
This study examines adaptive strategies used to preserve traditional Balinese music in Kuta, a popular but unplanned tourist destination in Bali, Indonesia. Since the 1960s, Kuta has experienced rapid changes in the musical landscape, where EDM (electronic dance music), reggae, rock'n'roll, R&B, jazz, international pop, and live acoustic, dominate musical activities in various tourism industries. and on the other hand, traditional music is experiencing urgency. This qualitative study investigates how musicians, local communities, the tourism industry, government officials in Bali's tourism and culture sectors, and the media—are working collaboratively to maintain Bali's musical environment amidst these changes. The hypothesis put forward is that these stakeholders have developed a multi-faceted approach to cultural preservation, including organized music auditions, art competitions, and promotion of local artists who incorporate Balinese lyrics into contemporary genres. Through critical ethnographic fieldwork, document studies, interviews, and observations, this research aims to document and analyze these coping mechanisms. This study explores the effectiveness of these strategies in preserving traditional elements while allowing for musical evolution, and examines their impact on local cultural identity and tourist experiences. By focusing on Kuta Village as a case study, it contributes to a wider discussion about cultural preservation in fast-growing international destinations in Bali and outside Bali and the role of music in negotiating local identity in a globalized world. These findings have implications for cultural policy, tourism management, and understanding musical adaptation in the face of external influences.
Sustainability in the theater management - Opportunities and challenges in establishing sustainability strategies in the German theater Landscape
Sustainability issues dominate current political and scientific debates. This topic is also increasingly finding its way into the cultural sector. The aim is not only to strengthen the cultural perspective of sustainability, but also to place greater emphasis on sustainability aspects and the resulting challenges for cultural institutions and their management. Theaters play an important role here due to their constantly growing value chain (catering, marketing, room rental, etc.). However, there has been little research into sustainability strategies in theater management to date. Germany takes a special position in the theater landscape due to its federal structure. Based on a nationwide survey of german theater companies, the article analyzes the role that sustainability aspects currently play in the German theater landscape. The focus of the study is on spatial differences as well as a comparison between public and private theater companies regarding sustainable theater management. Our research shows that some strategies already exist but only for specific areas such as energy and resource consumption. However, there is a lack of holistic sustainability strategies that take consider all aspects. Following on from this, the opportunities and challenges for establishing and improving sustainability strategies in theater management are discussed in this article.
The Future of Art Galleries: Rethinking Models for a Changing Market
The traditional private gallery model, centred around a fixed exhibition space, has long been a cornerstone of the contemporary art market. However, rising operational costs, shifting collector behaviours, increasing digitalisation, and broader economic and geopolitical uncertainties are forcing gallerists to reassess their business models. This article explores the challenges facing traditional galleries and investigates emerging alternative approaches, such as nomadic exhibition models. Through a case study of Robbie Fitzpatrick, a gallerist who transitioned from a fixed-space model to a nomadic program, the paper examines how economic pressures, collector disengagement, and changing market structures are reshaping the gallery ecosystem. Drawing from qualitative interviews, market reports, and industry reflections, this paper contributes to ongoing discussions about the future sustainability of mid-tier galleries model. The findings suggest that breaking free from the constraints of traditional models may not only be a financial necessity but also a creative and strategic advantage.
Secondary ticketing and classical music institutions: the Opéra de Paris and the Vienna New Year’s concert.
In recent years, the professional ticket resale market has become a multibillion business and has extended its presence into industries spanning from sport and music events to art institutions. Secondary ticketing affects the way in which tickets are sold on the primary market and organizers respond in different ways, either by trying to prevent ticket resales or entering into some form of cooperation with resellers. This paper analyzes the impact of secondary ticketing on classical music institutions, which substantially differ from other private organizations in that they heavily rely on public funding to carry out their activities. While debating the effectiveness of current measures against ticket resale, this article discusses the influence of secondary ticketing on the industry and presents two case studies selected from prominent players in the industry: the Opéra de Paris and the Wiener Philarmoniker’s New Year’s Concert.
Prepared for the Profession? Practitioner Perspectives on Preprofessional Music Education
Recent research suggests that professional musicians often hold portfolio careers, careers made up of multiple projects and income streams rather than full-time employment at a single employer. As the contours of professional music shift, a growing number of music schools have begun offering courses and programs in community music, a distinct realm of collaborative musical practice. However, little is known about the degree to which schools of music are effective in preparing graduates to succeed in a shifting professional landscape. To address this issue, this study investigates the community music practices and educational experiences of 120 professional musicians. Building on these key practitioner perspectives, this study surfaces a contradiction at the heart of preprofessional music education: although educational experiences focused on community music make a serious contribution to musicians’ professional development, the educational training musicians receive deters them from taking community music seriously. The results of this study carry implications for rethinking the hidden curriculum of preprofessional music education to better align with the needs and interests of professional musicians.
An Investigation into the Willingness of Chinese Home Textile Designers to Adopt AI Tools from the Perspective of Relationship Culture
Relationship culture profoundly influences the behavior and decision-making of home textile designers. As AI technology advances, understanding designers' acceptance of AI tools is increasingly important. This study adopts the technology acceptance model (TAM) and the stimulus‒organism‒response (SOR) model, using relationship culture as an external stimulus to explore Chinese designers' willingness to use AI tools and influencing factors. Data from a survey of 330 designers, analyzed via SPSS statistical tools, show that relationship culture positively affects perceived usefulness (PU) and perceived ease of use (PEU). Moreover, perceived ease of use significantly influences perceived usefulness, which in turn impacts designers' intention to use AI tools. This study provides empirical support for focusing on usability and relationship culture when promoting AI tools, offering insights to foster sustainable AI adoption in home textile design.
Innovating the Art Market: The Promotion of Emerging Artists through Online Platforms
In recent years, online transactions have been growing steadily in the art market, but scholarship on new marketing opportunities arising from this digital transformation remains scant. The purpose of this article consists in analyzing the relevance of digital marketing specifically for the promotion of emerging artists to democratize the art market and make it more inclusive. Adopting an empirical approach based on expert interviews, it develops innovative strategies to optimize the relationship between online art platforms, emerging artists, and stakeholders through the Triadic Optimization Model (TOM). Results show potential managerial innovations with regard to market segmentation, re-intermediation without gatekeepers, exposure and visibility of emerging artists. The article contributes to scholarly research in the field of the online art market at large, such as the re-definition of targeted art collectors, the adaptation of marketing strategies to new collector segments, and the alignment with stakeholder needs and market trends.
Online art platforms, digital art market, inclusive art market, emerging artists, innovative arts promotion, fine arts
The Soundtrack of Discovery: Exploring the Impact of Spotify’s Recommender System and Algorithm Awareness on Music Taste Expansion
Music streaming platforms such as Spotify have transformed the landscape of music consumption through sophisticated recommender systems, which markedly shape user preferences and behaviors (Hodgson 2021; Seaver 2022). Utilizing multiple regression analysis, our study investigates the influence of “algorithm awareness” (AA) and “satisfaction with the recommender system” (SRS) on the expansion of music taste (EMT) among Spotify’s primary demographic, individuals aged 25–34 (n=129). This age group constitutes the most substantial user base of Spotify, providing essential insights into the effects of algorithmic engagement (Iqbal 2024). Our results indicate that while SRS significantly enhances EMT, AA does not have a notable impact. These findings contribute to the broader dialogue on human-artificial intelligence interactions and the role of algorithms in everyday life, underscoring the significance of algorithm literacy and its influence on user behavior (Dogruel, Masur, and Joeckel 2021).
Sensemaking and Artistic Directors in the Performing Arts Sector
Artistic directors play a crucial role in the performing arts sector, often portrayed as revered visionaries, with little interest in business responsibilities. For this senior leadership role, organisations prepare job descriptions outlining the responsibilities of artistic directors. Previously unexamined, such documents provide insight into how the role is framed in Australia’s publicly funded performing arts sector. This study undertakes textual analysis of eighteen job descriptions for artistic directors through the lens of sensemaking (Weick 1995) and critical sensemaking (Helms Mills, Thurlow, and Mills 2010). This paper extends current theorising on the role of artistic directors. It offers new insights into the complex relationship between the artistic vision and organisational vision; the prescription of a particular programming mix; the emergence of a dual leadership role; and the expectation of collaboration. These insights deepen our understanding of this dynamic and influential role in performing arts organisations, and the broader performing arts sector.
Forming a Museum Labor Union: The Case of PASTA MoMA
This case study profiles the origins of the Professional and Administrative Staff Association of the Museum of Modern Art in New York City, affectionately known as “PASTA MoMA.” Established in 1971, PASTA was the first labor union of art museum professionals in the United States. Its early history reveals strong parallels to the present-day museum labor movement, both in terms of its grievances and goals, and illuminates connections to and offers critical lessons for contemporary museum workers organizing within a longstanding tradition of social activism in the creative sector. The accompanying Teaching Notes offer entry points for courses into discussions of contemporary labor organizing in the museum sector, practices of institutional critique, social class formation, and interconnected social justice movements.
Copyright (c) 2025 International Journal of Arts Management
E-books and the New Age of ReadingA study within a consumption value approach
This study aims to investigate e-reading behaviour within a value-focused approach with reference to the Theory of Consumption Values (TCV). Attitude towards e-books and commitment to the e-reading community are studied. The moderating role of gender and age in the impact of consumption values on attitude is tested. A quantitative online survey was conducted among 203 respondents belonging to the e-readers community. We used Smart PLS to test the research hypotheses. The results confirm the significant effect of emotional value, functional value and value for money on attitude. In addition, findings show that social value significantly impacts commitment to the e-reading community. The moderating role of age and gender is not confirmed. This study contributes to the literature on cultural consumption and especially book reading behaviour by proposing a contextualization of the TCV in digital reading context. It offers insights on the social, psychological and utilitarian motivations of screen-reading behaviour.
Deep Roots, Creative Fruits: How Product Depth Reinforces Imprinting for Creative Performance
Firms in the creative and cultural industries need to balance their creative and commercial interests. This study empirically tests whether it is more effective to invest in creative product development or commercialization capabilities at the market entry stage. Drawing on imprinting theory and resource-based theory, this paper argues and empirically tests whether initial firm experiences in different value chain activities have imprinting effects that strengthen creative performance but decay for financial performance. We test this in the context of the global video game industry, demonstrating that the imprinting effect can be strengthened over time rather than decay, in the case of creative performance. While prior studies in imprinting literature assumed a decay in imprinting effects over time, this paper suggests that early investments can be self-reinforcing and thus are more critical for creative performance than for financial performance.
UNDERSTANDING THE IMPACT OF DIGITAL TECHNOLOGY ONPERFORMING ARTS: A COMPARATIVE ANALYSIS OF SCIENTIFICAND PROFESSIONAL ISSUES
In the performing arts sector, the changes brought about by increasing financial constraints and ever-changing audiences are of many kinds. An important lever developed in response to these upheavals is the use of technological and digital innovations. This research takes stock of the issues identified by academic researchers on the one hand, and by industry professionals and stakeholders on the other hand, in order to draw a precise map of the challenges and their implications. To this end, a literature review has been carried out on two bodies of literature: articles published in scientific journals and articles published in professional journals (mainstream or specialized media in culture and performing arts). This allowed us to compare the points of convergence and divergence of these corpuses and to identify the main research avenues to be exploited in this fertile field of investigation.
digitalization, digital transformation, new technologies, performing arts, systematic literature review
Legacy of a Sonic Maverick: Steve Albini and Electrical Audio
On May 7th, 2024, the engineer, producer, and musician Steve Albini died of a heart attack at his home in Chicago, where he had run a recording studio, Electrical Audio, since 1997. He was sixty-one[1]. A seminal figure in the music industry, He was renowned for his uncompromising approach to audio engineering, his independent ethos, and incisive commentary on the music business. Barely two months before his tragic and sudden passing, the authors had the privilege to interview him at length about his storied experience, his entrepreneurial vision, and the specific business model he developed for Electric Audio. Focusing on Albini's business acumen, philosophy, and the evolution of his recording studio, this study explores his immense contribution to the music industry. It will also raise the question of transition for Electrical Audio, after the passing of its charismatic founder. [1] Petrusich, Amanda. The beautiful rawness of Steve Albini. The New Yorker Magazine, May 11, 2024
Typology and socio-cultural objectives of classical music festivals in Japan
There is currently limited research concerning the specific typology and assessment of the social and cultural impact of classical music festivals. Through a comprehensive compilation of classical music festivals in Japan and the understanding of their objectives, this study identified three distinct festival types, and nine social and cultural objectives from the perspective of the organizers. From this, a classification model and a conceptual framework which integrates the dimensions of impact evaluation and theoretical approaches for classical music festivals are proposed and compared to existing social and cultural impact assessment models. This research contributes to the field of event tourism and cultural studies by offering a more appropriate approach for a comprehensive analysis of the impacts in the unique context of classical music
Measuring Museum Visitors’ Perceived Value toPredict Word-of-Mouth (WoM) Communication
This research aims to understand the subjective evaluation of museums and the mechanisms of word of mouth (WOM). Mixed methods including semi-structured interviews (Study 1) and Structural Equation Modelling (Study 2) were employed in this study. The qualitative results identified seven dimensions of visitor evaluations, and a scale with 21 items was developed. Guided by the Psychological Sense of a Brand Community, the results of SEM revealed that museum identity mediated the relationship between subjective evaluation and WOM. The analysis also showed the difference in influencing paths between local and non-local visitors. museum identity only positively influenced WOM for non-local visitors.
Psychological Sense of a Brand Community
A spectroscopic exploration of the music marketing literature: origins, historical roots and recent developments
Previous literature reviews on music marketing have examined specific time periods, isolated phenomena, or the historical development of the music industry. However, a comprehensive understanding of the development and evolution of music marketing research itself is lacking. This study addresses this gap by examining how music marketing research has emerged and changed over time. Using spectroscopy, an innovative literature review method, we are able to visualize the chronological impact of the field’s key references and how they have shaped it. Our findings are organized into three sections: first, we outline the foundational ideas of music marketing research and the contributing disciplines; second, we highlight its historical roots, identifying its seminal works and major themes; and third, after presenting the recent development of this topic, we discuss its most promising references and some future research directions. This review provides a comprehensive, multidisciplinary perspective on the past, present, and future of music marketing research and serves as a valuable resource for both researchers and practitioners.
The nexus between arts and ageing: Bridging the generational gaps
This study explores Generational Theory within the South African context by examining generational differences among attendees at an Afrikaans national arts festival. Distinct motivations, spending patterns, and preferences were identified across Gen Z, Gen Y, Gen X, and Baby Boomers. Using 488 self-administered questionnaires, the research developed a typology of festival visitors. The findings support effective market segmentation by generational cohorts. With lower discretionary income, Gen Z preferred the festival terrain and sought socialization and escape. Gen Y, with mid-to-low income, valued socialization and escape but showed no distinct preferences. Gen X, with high discretionary income and loyalty, were motivated by arts appreciation and social media. The most loyal and affluent Baby Boomers preferred drama performances and high spending. The study highlights the importance of affordability for Gen Z and suggests marketing strategies for loyalty among all generations. This research provides insights to enhance festival management, ensuring sustainability and growth.
The Board of Directors in a Cultural Organisation: How Co-existing Institutional Logics Limited the Board’s Strategic Contribution
Boards of cultural organisations often include directors representing stakeholders embedded in different institutional contexts, for example the public funding body, artists, politicians and businesspeople. We suggest that board directors are carriers of institutional logics, and that a multiplicity of logics in the board room challenges board work in cultural organisations. In this paper, we report on a qualitative case study exploring how the board of directors in a cultural organisation balanced a multiplicity of logics when working with strategy. We followed the board’s work over 18 months through board documents, observations of board meetings and interviews. Our findings suggest that the board members implicitly ranked the importance of co-existing logics. The art logic was ranked highest in strategy development, while the public logic was highest ranked in strategy control.
Copyright (c) 2024 International Journal of Arts Management